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An AI-driven PR campaign designed to rebuild trust and employee engagement at Starbucks through empathy and communication.

Grounded in Connection

Client:

Starbucks Coffee Company

Course Week:

Week 2

This project reimagined Starbucks’ internal communication and employee engagement through a public relations campaign centered on empathy, trust, and technology. Using Hypotenuse.AI for copywriting and ChatGPT Pro for tone development, the “Grounded in Connection” initiative outlined AI-powered feedback systems, leadership empathy training, and wellness resources to rebuild employee trust and brand credibility. The deliverables included a one-slide press release, white paper, and social post suite developed in Canva.

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